Online video research
Lefty November 18th, 2007
So I’ve been throwing around some ideas with friends for a business about online video. Here are some links that I’ve gathered over the last month with useful info.
Noontime Web Video Revitalizes Lunch at Desk
Online videos attract broad audience.
Ten Lessons for Marketers Using Viral Videos
The Secret Strategies Behind Many “Viral” Videos
Traditional 30 second commercials vs. the internet
Media Companies Buy Into Online Video
Media Companies Regain Appetite for Taking Risks in Tech Start-Ups
The New Advertising Outlet: Your Life (Nike)
P.&G., the Pioneer of Mixing Soap and Drama, Adds a Web Installment
Out of Town, by Flavorpill/Redken
57% of internet users have viewed video online
SAI: Economics of Online Video 1: One Tough Business
SAI: Economics of Online Video 2: Unit P&L Analysis
Mergers and acquisitions boom within the digital marketing world